As the end of the year approaches many of us begin an exhausted struggle to the finish line. The anticipation for some much needed downtime can start to make the days feel longer, the exhaustion feel somehow heavier, and the energy to be motivated or productive feeling like it needs a low power mode. As the stressors of the year have snowballed, alongside the looming pressures many of us face over the festive season, burnout may begin to tap us on the shoulder.

When it comes to understanding the way we experience human connection in our lives, from friends to family, attachment science has a lot to say. The science of attachment has developed categories of attachment styles, which are patterns of behaviour that can be observed in the way individuals form bonds with significant others. These are established in early childhood and extend throughout our lives. Our attachment style can contribute to how we experience and process emotions, the way we interact socially, and more broadly, our overall well-being. Attachment involves a deep, enduring connection that aligns with our needs from others, and the way that we communicate these needs, which can influence how we perceive, approach, and navigate our relationships.

Social media has become such a prevalent part of modern day life which allows us to connect with others like never before. In many ways this has been a hugely beneficial platform, from instant updates from family and friends around the world to incredibly important videos of cute dogs, how-did-I-not-know-that life hacks, and even official government communication during a pandemic. There’s no denying that social media can bring joy, entertainment and meaningful connection. So what’s the catch?